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This book is a wonderfully meticulous exploration into the He-Man and the Masters of the Universe phenomenon! Brian C. Baer has done a fantastic job! James Eatock, He-Man and She-Ra: A Complete Guide to the Classic Animated Adventures; How He-Man Mastered the Universe is an entertaining and insightful look into the He-Man franchise and its effect on later media franchises. Essential reading for anyone interested in reading about the evolution of the modern media franchise. Jess Nevins, The Evolution of the Costumed Avenger: The 4000-Year History of the Superhero; "Finally a comprehensive history of one of the greatest (if not the greatest) action figure line in the history of human civilization! Baer digs deep, and shows the influence of a hero who became much more than 5 inches of plastic." Tim Seeley, The Art of He-Man and the Masters of the Universe and Revival; With his entertaining and informative look at the cultural significance of these 80s action icons, Brian C. Baer has written a book for gamers and scholars alike that s as colorful and fun as a classic cartoon. Telly Davidson, Culture War: How the 90s Made Us Who We Are Today (Whether We Like It or Not)."